LAUNCH® 2020 Cohort Spotlight: Keri Kilroy

What is your business?

Donna’s Gourmet Cookies

How did you come up with your business idea?

Donna is the name of the original owner and the creative genius behind the majority of the recipes that we use today. Donna retired and I didn’t want her cookies to go away. Her name is known and associated with our cookies in Cincinnati, so I felt it was vital to keep the name.

How did you find out about Aviatra?

Internet search for women and business support

What is your inspiration?

Great culinary experiences that can be shared and celebrated amongst friends, family and strangers!

What has been your biggest accomplishment with your business so far?

I purchased the business from another person who was very successful. Learning to replicate the recipes so they were consistent was super challenging.

What was the most valuable thing you gained from your experience with Aviatra?

The network of other business women that are willing to help answer questions.

Where do you hope to be in 5 years?

Although I have big dreams and aspirations for this cookie shop, my focus right now is to just make it through another day with a team that is healthy. So with that being said, still being in business 5 years from now would be a huge win given the COVID-19 world we are living in.

Any advice for future Aviatras?

You will get a lot of valuable information from this class. Make a big list of all the things you learn and tackle them one at a time instead of doing everything all at once. Take the time to do it right one thing at a time!